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    • Magazine portfolio
    • Catalog portfolio
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    • The bakery
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  • Home
  • Magazine portfolio
  • Catalog portfolio
  • Book portfolio
  • The bakery
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ORDER A SIGNED AND PERSONALIZED COOKBOOK

The Red Truck Bakery

Brian Noyes chased a dream to start his own rural bakery, and the Great Recession nearly robbed him of everything. With hard work and an economy on the rebound, business bounced back. His staff grew ten times over. Most importantly: I can confirm that the Red Truck Bakery makes some darn good pie.


—Barack Obama, and my shirt now in his presidential library

On a sleepy rural road with many businesses shuttered, a bakery arrived and revived a village

The back story: While the art director of the Washington Post, Smithsonian, and Preservation magazines during the week, I baked pies and breads on weekends in my Virginia Piedmont farmhouse and sold them out of an old red truck that I bought from designer Tommy Hilfiger. When a New York Times story sent 57,000 people to my fledgling bakery website after just two dozen hits the day before, I left publishing to launch the Red Truck Bakery in an old gas station in Warrenton, Virginia. A few years later, after surviving the Great Recession, I opened a second location and headquarters in an old pharmacy and Masonic lodge on a Marshall, Virginia, Main Street down on its luck. The bakery helped spark a food renaissance that revived the village, received accolades from Oprah Winfrey, Barack Obama, and many national publications, and ships thousands of items nationwide each year. 


Revitalizing two historic structures

A guy with a passion, 2008

    2024 Virginia Travel Guide ~ Launching a beloved bakery

    Download PDF

    My passion for the bakery

    About the bakery I started from scratch: The video team at “Virginia is for Lovers” spent a week with us earlier this summer, and my rosy little story of starting a rural bakery is now out as episode three of their “My Home Virginia”series.

    ORDER A SIGNED AND PERSONALIZED COOKBOOK

    BRIAN NOYES / PUBLICATION DESIGN AND WRITING

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